The fried-chicken franchise KFC hired Reba McEntire to be the next Colonel Sanders. In a commercial, the company released Thursday, McEntire stars as both herself and the Colonel. The country-music star’s debut in the white suit features her singing on a stage in a honky-tonk bar, promoting KFC’s new Smoky Mountain BBQ fried chicken.

McEntire is the first woman to ever play Colonel Harland Sanders since the opening of the first KFC restaurant in Utah in 1952. However, she isn’t the first celebrity to star as the Colonel, joining actors Rob Lowe and Jim Gaffigan, among others. She is pictured in the iconic white suit and black tie, along with the fake facial hair and round-lensed glasses. In hilarious chaos, the bar goes wild as she sings about both the chicken and how she is “definitely not a famous woman.” As cops show up to control the craziness, they join in, performing a choreographed line dance. The only question that remains is, why?

Perhaps this commercial is a plea to feminists, attempting to lure them to KFC because they’re gender-bending and clearly friends of women. With all that is going on in the world today, especially regarding the fight for women’s equality, it would be a strategic move on the restaurant’s part to release a new campaign promoting empowerment of women. But is making a wacky commercial about fried chicken featuring a woman dressed as an old man really doing that? While she is the first woman to play Colonel Sanders, it’s not exactly ground-breaking. The minute-long commercial is chaos from beginning to end, and it almost seems that having McEntire play the Colonel was a ploy to add to that chaos. 

It’s possible that the commercial had no ulterior motive behind it and was solely an attempt to promote the new flavor. It’s guaranteed to make you laugh, and afterward, you might even feel the urge to go buy some chicken. On the off-chance that it was an attempt to make a political statement, perhaps KFC should stick to making chicken.